Leadership Team

A family business

We are very proud to be a tight-knit family business, driven by solid values. This proud history stretches back to W H Deague’s arrival from England in 1867. He quickly established himself as Melbourne’s pre-eminent builder, and five generations have followed in his footsteps as master builders, cementing the Deague family as integral to the history of Australian property development. Today, led by patriarch David and sons, William and Jonathan, the company continues to grow and prosper with in a culture of creativity and excellence.

The Deague Family

David Deague
Chairman/Founder

"What gives me great passion is working alongside my four children after fifty years in the industry."

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David Deague is one of Melbourne’s most renowned property developers, with a strong focus on family values and a love of Australian art. He is best known for building the family-owned firm that’s known today as the Deague Group.

Deague Group specialises in Melbourne commercial and boutique hotel property development. David holds a commercial building licence and takes great pride in being a hands-on founder of the company. Over the years he has built strong relationships with sub-contractors and trusted suppliers, many of whom have worked with the company for 30 years or more.

Upholding the Deague tradition, David is joined by sons William (Chief Executive Officer) and Jonathan (Managing Director), who continue to build on 150 years of passion and commitment to property development and construction.

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William Deague
Chief Executive Officer

"I am passionate about the continued growth of our group and being involved in such a diverse and innovative business"

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William Hunter Deague is Chief Executive Officer of Deague Group.

Educated at Melbourne Grammar, he graduated from Harvard Business School in 2013 after completing the Owners Presidents Managers program and, in 2012, won the Australian Ernst & Young Entrepreneur of the Year award (Emerging Category) in the Southern Region finals.

Since commencing with Deague Group in 1996 and becoming CEO in 2008 Will has overseen the major projects completed by the Group including the construction and development of the Art Series Hotels across Australia, the re-development of the PANCH hospital Preston into what is now known as ‘Bell City’, the opening of numerous APSO and Asian Pacific Car Parking sites Australia wide, along with the construction and development of residential and commercial projects in St Kilda Rd, Melbourne CBD, Hawthorn, East Melbourne, Frankston, Box Hill, West Melbourne, Brisbane and Adelaide.

Will is married to Natalie and has two children Hugo and Sibella. He holds a Domestic Builders Licence (unlimited).

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Jonathan Deague
Managing Director

“Dealing with clients and finding those magical win/wins is what drives me.”

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Jonathan Deague joined the family business in 1999. As Managing Director, he heads up the two key pillars of the business: Property and Development, and our Group of Companies which consist of our service businesses APSO and MCO, Asian Pacific Car Parking and Melbourne Self Storage.

His diverse career within the Group includes a major focus on clients day to day — an experience which greatly informs his current role as the lead for sales and marketing strategies across Deague Group’s portfolio of commercial mixed-use and “business precinct” properties and high-end residential apartments. He’s also responsible for developing and managing the teams for each of these areas.

Jonathan is a licensed real estate agent and an Alumnus of the Harvard Business School (PLD). He is married to Ella and has four children, Jack, Poppy, Arki and Thomas.

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Leadership Team

Our highly-focused management team of leading industry specialists bring an unrivalled level of collective property experience to our operations.

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Daniel Faigen (LLB, LM)

Daniel Faigen (LLB, LM)
Group Counsel and Development Manager

Daniel joined the Deague Group in 2007 and currently fills the dual roles of Group Counsel and Development Manager. His 15 years' experience as a property lawyer, commercial advisor and development manager gives him a rare insight into what drives core project value, and how to manage complex teams with numerous stakeholders.

Daniel joined the Deague Group in 2007 and currently fills the dual roles of Group Counsel and Development Manager. His 15 years' experience as a property lawyer, commercial advisor and development manager gives him a rare insight into what drives core project value, and how to manage complex teams with numerous stakeholders.

Daniel takes a very strategic and collaborative approach, working with internal and external stakeholders, consultants and partners to deliver both large-scale and boutique apartment developments, mixed-use commercial developments, and five-star hotels. Daniel’s legal and business acumen, passion and strong negotiation skills are essential to the Group’s long-term security, diversification and expansion.

His passion for property and commitment to excellence at every stage of a Deague development is evidenced through his outstanding delivery and management.

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Peter Linnane

Peter Linnane
Chief Financial Officer

Peter joined us as CFO in January 2011 and reports to CEO William Deague. He holds a Bachelor of Business Degree (Accounting) and is a Chartered Accountant with over 20 years’ experience in finance and accounting. He plays a crucial role in the business by providing the Deague Group board with all-important accounting, taxation and treasury services.

Peter joined us as CFO in January 2011 and reports to CEO William Deague. He holds a Bachelor of Business Degree (Accounting) and is a Chartered Accountant with over 20 years’ experience in finance and accounting. He plays a crucial role in the business by providing the Deague Group board with all-important accounting, taxation and treasury services.

In a past life Peter was previously a senior manager in the Deloitte Assurance and Advisory Group, and boasts broad experience in both Australia and overseas across a wide range of industries and companies from large, listed entities and multi-nationals to private groups.

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Natalia Sampson

Natalia Sampson
Group General Manager

Natalia joined Deague Group in 2002 and is the Group General Manager overseeing the Real Estate Company, MCO, and Serviced Office Company, APSO. With over 15 years of industry experience in the areas of property sales, leasing, serviced offices and the sales and marketing of new developments, Natalia's strong leadership and core expertise drives our people and processes to achieve industry leading results.

Natalia joined Deague Group in 2002 and is the Group General Manager overseeing the Real Estate Company, MCO, and Serviced Office Company, APSO. With over 15 years of industry experience in the areas of property sales, leasing, serviced offices and the sales and marketing of new developments, Natalia's strong leadership and core expertise drives our people and processes to achieve industry leading results.

Natalia holds a Bachelor of Management (Commercial Law & Marketing).

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Sheena Kelly

Sheena Kelly
Group Marketing Manager

Sheena is the Group Marketing Manager for Deague Group overseeing all marketing strategy and brand management across new developments and Group of Companies. With the constant expansion of the company’s portfolio of properties, Sheena enjoys the ever changing challenges and diverse nature of her role. She achieves results by applying creativity and strategy, driven by careful and considered analysis to ensure optimum results, along with disciplined execution.

Sheena is the Group Marketing Manager for Deague Group overseeing all marketing strategy and brand management across new developments and Group of Companies. With the constant expansion of the company’s portfolio of properties, Sheena enjoys the ever changing challenges and diverse nature of her role. She achieves results by applying creativity and strategy, driven by careful and considered analysis to ensure optimum results, along with disciplined execution.

Sheena leads a high performing team with skillsets including all areas of marketing, interior design, styling and photography.

Sheena holds a Bachelor of Commerce (Marketing and Management).

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Billie O’Heare Young

Billie O’Heare Young
Asset Manager

Billie is the Asset Manager for Kings Business Park and 101 Moray. Billie graduated from Deakin University in 2013 with a degree in Property & Real Estate, majoring in Sustainability. After graduating University, Billie worked as an Asset & Funds Manager for Fawkner Property, a boutique commercial property syndicator, where she worked for 4 years and oversaw the creation of over 11 property trusts during her tenure.

Billie is the Asset Manager for Kings Business Park and 101 Moray. Billie graduated from Deakin University in 2013 with a degree in Property & Real Estate, majoring in Sustainability. After graduating University, Billie worked as an Asset & Funds Manager for Fawkner Property, a boutique commercial property syndicator, where she worked for 4 years and oversaw the creation of over 11 property trusts during her tenure.

More recently, Billie has held the position of Senior Property Manager at JLL, where she was responsible for the Victorian portfolio of Challenger Superannuation properties.

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Regan Baines

Regan Baines
Executive Assistant

Regan joined the Deague Group in 2006 and has been the Executive Assistant to the Deague Family since 2007. Fiercely loyal, highly self-motivated and extremely trustworthy, Regan is passionate about the day-to-day management of the Executive office.

Regan joined the Deague Group in 2006 and has been the Executive Assistant to the Deague Family since 2007. Fiercely loyal, highly self-motivated and extremely trustworthy, Regan is passionate about the day-to-day management of the Executive office.

With over 13 years experience, Regan ensures the smooth operation of the Executive office with her efficient handling of enquiries, consultations and office management. Regan has a wealth of knowledge of every facet of the Deague Group and it’s companies.

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